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Top 5 Benefits of Google My Business Listings

Every day, billions of people living in this world surf on the internet to search for a local coffee shop, home repair experts, local restaurants, and so much more.

As we go forward while surfing, a tab comes up on the search engine results page where detailed information of a certain shop or a restaurant is being displayed. That tab is called Google My Business Listing. 

Listing on Google My Business helps small vendors and restaurant owners to get visibility among the local people where the business is being commenced.

We’ll have a look at the Top 5 benefits of Google My Business Listings and how it will be useful for your business: 

  • Free Listing Site: You can start a Google My Business account without any charges.  
  • Build a Profile on Google: You get a page of your own on the Google Search Engine. 
  • Customer Reviews: Customers can put a Review which helps us to gain confidence. 
  • Increased Visibility: Customers searching for services nearby can easily find you.  
  • Posting updates: You can post updates about products, events, and team, etc.

1. Free Listing Site: You can start a Google My Business account without any charges.  

As you plan to open up a business, you start with promoting your business, building your brand, and establishing customer relationships. While doing so it takes up a lot of money even before a business is started.  Google My Business listing is an online business directory which is free to use that allows you to start promoting your business easily. Also getting listed on Google My Business is totally free and an easy process to help build your business. 

You get to list your business on Google for free! How cool is that?!

For instance, as seen in the above picture, when searched for a Website Development Agency near me, the results appear at the top of the results page. This is one of the benefits of listing under Google My Business.

2. Build a Profile on Google: You get a page of your own on the Google Search Engine. 

Google My Business listing offers free advertising on Google. This means that you get free advertisement of your business on the most widely used platforms in the world. It helps businesses to get the exposure that they need through the help of GMB listings. It also takes less time to get your profile optimised than that of a paid ad campaign and helps in building the organic search results for your business over time.  

For instance, as I searched for a Website Development agency near me, the following window appears on the top of my results page which indirectly denotes that we have made a profile on a Google search engine itself! 

3. Customer Reviews: Customers can put a Review which helps us to gain confidence. 

One of the factors that can influence a customer’s purchase decision are online reviews. In a Google My Business listing, users are able to review the profiles of the businesses based on their experience or interaction as their feedback. The reviews not only help the customers to make better decisions but also for the businesses as a morale boost or in some cases to improve themselves. As rightly said, good quality products and services always attract good reviews and ratings from the customers. 

People read reviews and see for rating on a particular shop or a restaurant before visiting it so that they can make the right decision visiting it. This is where the review system plays an important role to make wise purchase decisions for the customers.

4. Increased Visibility: Customers searching for services nearby can easily find you.  

Google My Business listing can make your business get its visibility among the relevant people in your town or city. It plays an important role in your marketing strategy, by making people realise the presence of your business in your local area and gain more customers than your competitors.

Whenever a person searches for a Website Development Agency the well optimised Google My Business profile popup at the top of the search results. This increases the visibility of the business as it appears on the top every time. So keep your profile well optimised. 

5. Posting updates: You can post updates about products, events, and team, etc.

Google My Business listing includes contact information, business hours, and other essential details that can be entered in the listing. Also, one can post updates to share about new products, expanded services, etc. This helps your customers to understand your business better and also be updated about the business. 

It’s a good way to communicate with your customers about your new products or services and any business related updates that are helpful for them.  

In these pandemic times, due to frequent changes in lockdown policies, Google My Business listing made it easier for the users to check whether the shop or a restaurant is open or not so customers can stay updated with the help of those updates. 

We hope this article helps you understand the importance of Google My Business listing for your business and make the most out of it. To know more feel free to reach out to us. 

We at Finden would be happy to assist you and be your Digital Solutions Partner!

For website design and development, queries enquire here.

We also provide SEO services, so feel free to call us. 

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